CLUCK NORRIS
“ASS KICKIN' CHICKEN”
small talk: cluck norris opened 23 locations, and needed a brand identity as kick-ass as their name. our target? hungry young dudes.
i built their brand voice from scratch, making sure every headline hit like a karate chop.
please don't show this to my grandma.
role: senior copywriter
art director: mike wilson
agency: ron foth advertising
