small talk: cluck norris opened 23 ghost kitchen locations, and needed a brand identity as kick-ass as their name. our target? hungry gen z dudes.
i built their brand voice from scratch, making sure every headline hit like a karate chop. please don’t show this to my grandma.
role: senior copywriter
art director: mike wilson
agency: ron foth advertising
we cooked up a logo, tagline and brand mascot…
whipped up a website…
seasoned with spicy packaging…
tossed in tasty out-of-home…
and mixed in the mother of all merch.
behind the scenes:
part of our due diligence was to actually sample the food. i’ve been a pescatarian for many years, so i had some fries and raised a fork in solidarity.