small talk: allydvm (by mwi animal health) is a veterinary platform (B2B SaaS) that helps practices stay connected with their clients.
for this campaign built entirely with gen ai, we created the connection crew. this team of hardworking pets with heart shows how each software feature works.
from ping the chat cat to telly, the telehealth horse, each character brings the tech to life in an "awww"some way.
my role: acd/copywriter
art direction: matt reising
agency: doner
we created this video introducing the crew,
plus made short sharables for social…
then we made cool keychains…
…and stickers to hand out at events.
behind the scenes:
the mannerisms and movements of each character were meticulously developed with gen ai (in parnership with JA Studio) for maximum personality.