small talk: allydvm (by mwi animal health) is a veterinary platform (B2B SaaS) that helps practices stay connected with their clients.

for this campaign built entirely with gen ai, we created the connection crew. this team of hardworking pets with heart shows how each software feature works.

from ping the chat cat to telly, the telehealth horse, each character brings the tech to life in an "awww"some way.

my role: acd/copywriter

art direction: matt reising

agency: doner