small talk: allydvm (owned by mwi animal health) is a veterinary platform (B2B SaaS) that helps vets stay connected with their clients.
for this digital and event campaign, we created the connection crew. they're a team of hardworking pets with heart that demonstrate how each software feature works.
from ping the chat cat to telly, the telehealth horse, each character brings the tech to life in an awww-some way.
my role: acd/copywriter
art direction: matt reising
agency: doner
we created this video introducing the crew and outlining the platform's capabilities…
plus made short, sharable vids for social…
cool keychains…
…and stickers to hand out at events.
behind the scenes:
the mannerisms and movements of each character were meticulously developed with gen ai (in parnership with JA Studio) for maximum personality.