AVEENO BABY
“ECZEMA EQUALITY”
small talk: eczema is 1.7x more common in Black babies—but for too long, parents never saw what it looked like on Black and brown skin. most images only showed white babies, leaving families unsure of what to look for and how to treat it.
by finally capturing real representation, our campaign helped more parents recognize the signs, so every baby could find relief. i was proud to work on these in-store and print elements.
role: acd/copywriter
art direction: matt reising
agency: doner
