small talk: eczema is 1.7x more common in black babies—but for too long, parents never saw what it looked like on black and brown skin. most images only showed white babies, leaving families unsure of what to look for and how to treat it.

by capturing real representation, our campaign helped more parents see the signs, so every baby could feel relief. i was proud to help bring these in-store and print elements to life.

my role: acd/copywriter

art direction: matt reising

agency: doner