small talk: medstar health is the official medical team of the baltimore ravens. when the team made playoff runs in 2023 and 2024, we invented a "viral" condition called ravens fever–-complete with all the symptoms to watch out for. for once, it was a disease we actually wanted people to spread. it captured local press, big buzz on social, and was a major medstar employee morale booster.
my role: associate creative director, copy
art director: matt reising, chantily tan
agency: doner
first, we warned about the symptoms to watch out for…
first, we sounded the alarm on the symptoms to watch out for on social…
and spread it around with a custom ravens fever filter.
we even built a microsite showing where the fever spread.
best of all, we helped ravens fever “patients” get out of work.
behind the scenes:
shooting in the ravens locker room with hall-of-famer and superbowl champ ed reed. (note: i’m a lifelong cleveland sports fan. ed and i talked about it. he understood.)