small talk: our mission: to drive sales of l.l. bean’s winter staples with a cheery digital campaign.

that year, the bean boasted their second-best net revenue ever—$1.8 billion.

those results were fueled partly by strong holiday sales: a 24% boost in boots, and a wicked good run from their wicked good slippers.

my role: acd copywriter

art director: matt reising

agency: doner