small talk: from work for a major pharma brand’s fifa world cup sponsorship—to a viral social campaign for the official medical team of the baltimore ravens, i love rallying fans and communities in the way only sports can.
cencora, fifa world cup partnership: cencora (fortune 10 pharma) was a philadelphia host city supporter for the 2026 fifa world cup. we created a campaign featuring cencora’s signature hummingbird in a video, a custom teams background, print and more. (ad: matt reising, agency: doner)
we created this video…
a customizable teams background for cencora’s global employees…
plus signage and print.
medstar health, "ravens fever" medstar health is the official medical team of the baltimore ravens. when the team made playoff runs in 2023 and 2024, we invented a "viral" condition called ravens fever. for once, it was a disease a medical provider actually wanted people to spread. the campaign captured local press, big buzz on social, and was a major medstar employee morale booster.
(ad: chantily tan, agency: doner)
first, we warned everyone about the symptoms to watch out for with social carousels… (swipe)
then, we spread the fever around with a custom instagram filter.
we even built a microsite showing where the fever was spreading in real-time.
best of all, we helped ravens fever “patients” get out of work.
behind the scenes:
shooting in the ravens locker room with ravens hall-of-famer and superbowl champ ed reed. (please note: i’m a lifelong cleveland sports fan. ed and i talked about it. he understood.)