small talk: from campaigns for the official medical team of the baltimore ravens, washington mystics and wizards, washington capitals, and baltimore orioles—to a big pharma brand’s fifa world cup sponsorship, i love making work that brings fans and communities together in the way only sports can.
my role: associate creative director, copy
art director: matt reising
agency: doner
we created this spot for cencora (fortune 10 pharma) to promote their 2026 fifa world cup partnership
this in-arena/social content for the medstar health + the washington mystics…
this "viral" social campaign: when the baltimore ravens made playoff runs in 2023 and 2024, we invented a contagious condition called ravens fever–-complete with all the "symptoms" to watch out for. as their official medical team, it was a disease we actually wanted people to spread.
first, we warned about the symptoms to watch out for…
and spread it around with a custom ravens fever filter.
we even built a microsite showing where the fever spread.
best of all, we helped ravens fever “patients” get out of work.
behind the scenes:
in the ravens locker room with hall-of-famer and superbowl champ ed reed after i directed a spot he starred in. (just a note: i’m a lifelong cleveland sports fan. ed and i talked about it. he understood.)