MEDSTAR HEALTH + BALTIMORE RAVENS
"RAVENS FEVER"
when the baltimore ravens made playoff runs in '23 and '24, we helped medstar health (their official medical team) jump in the game with a fun social campaign.
we diagnosed fans with an incurable condition called ravens fever. and for once, it was a disease we actually wanted people to spread.
although the ravens didn't go on to win it all, our campaign won over fans and brought a big boost to medstar employee morale.
role: acd copywriter
art directors: chantily tan, matt reising
agency: doner
