small talk: los angeles-based keck medicine of usc is in one of the most competitive healthcare markets in the country. so to stand out, we leaned into what sets them apart—specialty care that helps regular people do remarkable things.
that’s the heart of our limitless tv campaign.
plus, it’s always fun working with a dog.
my role: acd copywriter
art directors: matt reising, chantily tan
directors: the barkers
agency: doner
“partner for life” tv
“more than a number” tv