small talk: l.a.-based keck medicine of usc is in one of the most competitive healthcare markets in the country. so to stand out, we leaned into what sets them apart: specialty care that helps people live their best lives.
my role: acd copywriter
art directors: matt reising, chantily tan
directors: the barkers
agency: doner
“partner for life” tv
“more than a number” tv
behind the scenes:
for the “partner for life” shoot at stough Canyon in burbank, ca, we climbed a mountain to capture the most cinematic views. our adorable canine star, apollo, was new to making commercials, but handled the adventure like a pro.