small talk: los angeles-based keck medicine of usc is in one of the most competitive healthcare markets in the country. so to stand out, we leaned into what sets them apart—specialty care that helps regular people do remarkable things.

that’s the heart of our limitless tv campaign.

plus, it’s always fun working with a dog.

my role: acd copywriter

art directors: matt reising, chantily tan

directors: the barkers

agency: doner