small talk: we worked hard on these hard-working olv/ctv spots for some of america’s top cpg brands. and our audience responded. for example, the motrin spot was the highest ever tested by the brand with a 95% “short-term sales likelihood” result.

then, week over week sales jumped 48% after our campaign launched.

my role: acd, copywriter

art direction: matt reising

directors (lubriderm): the barkers

agency: doner