KENVUE BRANDS
(JOHNSON & JOHNSON)
small talk: we worked hard on these hardworking spots for some of America’s most beloved CPG brands.
and the results delivered.
for example, the motrin spot was their highest testing ever for sales likelihood (95%) and one of the strongest ever tested in focus groups by Kantar for any brand.
after the campaign launch, week-over-week sales jumped 48%.
role: acd copywriter
art director: matt reising
agency: doner