small talk: we worked hard on these hard-working olv / ctv spots for some of america’s top cpg brands. and our audience responded. for example, the motrin spot was the highest ever tested by the brand with a 95% “short-term sales likelihood” result.
then, week over week sales jumped 48% after our campaign launched.
my role: acd, copywriter
art direction: matt reising
directors (lubriderm): the barkers
agency: doner
motrin + tylenol “united in overcoming pain”
aveeno kids "growing up"
“lubriderm love”
behind the scenes:
at the lubriderm shoot in mexico city. turns out, filming a body wash scene is an experience that can only be described as… damp.