cencora
helping breakthroughs
break through
small talk: a global pharma powerhouse, cencora is a fortune 10 company ($3.4B annually). they help breakthrough treatments move from the lab to the real world… and save lives.
we created this b2b campaign featuring cora the hummingbird to show how. she's a tiny but mighty symbol of speed and agility. like cencora, she darts around obstacles to deliver hope across the globe.
our campaign created a lot of buzz throughout the biz. after launch, cencora even added several of its sub-brands to our client roster.
my role: acd, copywriter
art director: matt reising
animation (cg): odd (office of development and design)
agency: doner
we created a cgi animated, long-form video…
designed billboards placed near pharma conferences worldwide…
created a campaign for their fifa world cup sponsorship…
and experiential designs for live events around the globe.
behind the scenes:
building the animated hummingbird (in partnership with ODD Studios) was a months-long process involving modeling, rigging and texturing to make it look and move like the real thing.