cencora
helping breakthroughs
break through
helping breakthroughs
break through
small talk: a global pharma powerhouse, cencora is #10 on the fortune 500 list. they help medical breakthroughs move from the lab to the real world—and save lives.
we created this b2b campaign featuring cora the hummingbird to show how. she's a tiny but mighty symbol of speed and agility. like cencora, she darts around obstacles to deliver hope across the globe.
our campaign created a lot of buzz throughout the biz. after launch, cencora even added several of its sub-brands to our client roster.
my role: acd copywriter
art director: matt reising
agency: doner
we created an animated, long-form video…
placed billboards near pharma conferences…
and created buzz at events worldwide.