small talk: the academy is the most visited museum in san francisco—and one of my favorite clients ever. from their living rainforest to resident albino alligator, it's an endlessly inspiring place.

when they announced their next exhibit was about skin, i had loooots of questions.

and just like that, having looooots of questions became the big campaign idea.

honors: addy awards, iaapa brass ring awards, featured in adage

my role: senior copywriter

art direction: ron foth advertising team

director: ron foth jr.

agency: ron foth advertising