CALIFORNIA

ACADEMY OF SCIENCES

“SKIN”

small talk: the academy is the most visited museum in san francisco—and one of my favorite clients ever. from their living rainforest to resident albino alligator, it's an endlessly inspiring place.

when they announced their next exhibit was about skin, i had loooots of questions.

and just like that, having looooots of questions became the big campaign idea.

honors: addy awards, iaapa brass ring awards, featured in adweek

role: senior copywriter

art direction: ron foth advertising team

agency: ron foth advertising