small talk: the academy is the most visited museum in san francisco—and one of my favorite clients ever. from their living rainforest to resident albino alligator, it's an endlessly inspiring place.
when they announced their next major exhibit was about skin, i had loooots of questions.
and just like that, having looooots of questions became the big idea: "generation why."
honors: addy awards, iaapa brass ring awards, featured in adage
my role: senior copywriter
art direction: ron foth advertising team
director: ron foth jr.
agency: ron foth advertising
we anchored the campaign with this sweet tv spot…
drove it home with colorful out-of-home…
added texture with targeted digital…
and hit the airwaves with an addy-winning radio spot.
behind the scenes:
we shot in columbus, ohio and san francisco. our cutie patootie talent (who had never acted before) did an amazing job!