small talk: our mission? take auto glass and make it fun.
i served as a creative lead for safelite's social and digital account, managing the busy social calendar and leading our creative agency team through concept development, content creation and client presentations.
my role: senior copywriter/team lead
art direction: ron foth advertising team
agency: ron foth advertising
we tapped into barbie fever…
shot fun videos in our agency’s actual parking lot…
celebrated small business saturdays…
promoted a “streak-free” shine with safelite glass cleaner…
created these crazy cool costumes…
and sped up clicks with targeted digital ads.