small talk: from driving global visitors to the shores of santa monica—to promoting monthly parties at the california academy of sciences museum—to creating an epic state fair experience with driver richard petty—here’s a fun series of experiential, travel and tourism campaigns i had a blast working on.
santa monica travel and tourism, “santa monica soul / wander your way”: from print and targeted display ads for every level of the brand funnel, to developing unique “trail” experiences for every visitor, we drove travelers from around the world to wander santa monica in their own way. the results were a 5.8% increase in annual visitor spend, an 8.4% increase in total visitors and a 310% increase in web traffic. (agency: ron foth advertising, ad: nikki murray, mike wilson)
from print ads translated into 13 languages for international travelers…
to out of home…
to developing a series of unique travel experiences for every kind of wanderer.
nightlife at the california academy of sciences museum, “see science differently”: nightlife is a monthly event at cal academy, the most-visited museum in san francisco—featuring live music, creatures and cocktails. we created a series of campaigns to drive ticket sales. this one is my favorite. (agency: ron foth advertising, ad: mike wilson, illustration: nigel sussman)
first, we partnered with a bay area artist named nigel sussman to create an illustration capturing the spirit of the event…
from there, we created print ads…
and added movement for digital and social.
plus, i wrote these “see science differently” spots for the airwaves.
gwaltney, “gwills and thrills” state fair experience: for this packaged meat brand (bacon, bologna, etc.) owned by pork giant smithfield, we developed a major activation for the florida state fair. it featured a custom ferris wheel, the gwaltney gweat slide, a bacon eating contest judged by racing legend richard petty, food, games and other gweat fun. (agency: doner, ad: christian ross)
the columbus zoo and aquarium, "carnivores vs. herbivores": i cowrote this epic rap battle between the zoo’s carnivores and herbivores featuring animal icon jungle jack hanna. it was even featured in adweek! (agency: ron foth advertising)