small talk: from driving global visitors to the shores of santa monica—to promoting monthly parties at the california academy of sciences museum—to creating an epic state fair experience with driver richard petty—here’s a fun series of experiential, travel and tourism campaigns i had a blast working on.
santa monica travel and tourism: from creating targeted display ads for every level of the brand funnel, to developing unique “trail” experiences for every visitor, we drove travelers from around the world to la’s coastal dreamland.
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we created print for travel guides…
targeted digital ads…
and a series of unique “trail” experiences so every kind of traveler could explore the city.
nightlife at the california academy of sciences: with a fun series of campaigns (print, digital, social and radio), we drove guests to this monthly event featuring music, creatures and cocktails.
we created print that combined the event’s signature music, creatures and cocktails…
highlighted each week’s unique themes…
partnered with local bay area artists, including illustrator nigel sussman…
made digital ads…
and hit the airwaves.
gwaltney: for this packaged meat brand (bacon, bologna, etc.) owned by smithfield, we created the gwaltney gwills and thrills florida state fair experience. it featured a custom ferris wheel, the gwaltney gweat slide, a bacon eating contest judged by racing legend richard petty, games and other fun.
nascar legend richard petty shows off our branded ferris wheel…
judges the gwaltney bacon eating contest (not for the faint of stomach)
plus there were games, rides and other gweat fun.
the columbus zoo: i cowrote this epic rap battle between the zoo’s carnivores and herbivores featuring animal icon jungle jack hanna. it was even featured in adweek!