small talk: not all baby formulas are created equal—because enfamil's unmatched nutrition has brain-boosting effects through age 5. the tagline "the possibilities are enfamil" hit me like a sack of diapers.

we used it to anchor this educational, eye-catching campaign that brought the product's benefits to life.

let’s go, baby.

my role: acd, copywriter

art direction: doner team

agency: doner